With more than 10 years industry experience Elenberg Fraser knows what is takes to bridge the gap between creativity and commerce.  Elenberg Fraser has created a unique six step process in order to align creative exploration with reliable delivery.  The process is known as the '6-Ds':

Discovery
An overview of the project, definition of the project brief is the introduction to the discovery process. Each of our designs result in a unique identity that addresses the research results of the needs of your brief, the market, your target audiences, societal and cultural trends and ecological influences.  An initial vision strategy will also be created incorporating product, site, programme and architecture.

Direction
Elenberg Fraser helps you to create opportunities, uncover potential and explore an array of options to test a project’s financial, cultural, and ecological viability. In doing so we add certainty, confidence and trust to your vision for a project. Because we understand customer needs and market trends we are in a unique position to work with you strategically - much before we start discussing design concepts.

Design
Having proved the commercial soundness of the vision, we progress to further develop the initial design concepts. This is presented as a montage of materials, images, ideas and philosophies that help formulate and describe the concept and ultimately shape the project’s creative path.